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To be embodied is to be expressive through civic engagement; truly live out the responsibilities of activism; socially, emotionally and financially; to encourage self-love and Black joy.

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Each purchase supports donations to civically engaged organizations and men creating a new direction after prison

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As seen on the 1619 project

Malcolm X - Attack On Black Men T-shirt

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Social advocacy is our priority and our people are our pride.

BRAND FOUNDATIONS

  • Endowment

    To financially support programs, scholarships, and foundations created by pioneers that have laid the groundwork for African Americans today.

  • Resilience

    Open doors to encourage self-love and Black joy while living Black in America.

  • Expressive

    Allowing freedom to voice passion and power for movements that strengthen the Black community.

  • Revolutionary

    Truly living out the responsibilities of activism: socially, emotionally and financially.

  • Civic engagement

    Providing opportunities to actively address issues and aspire change for those in need.